One trusted person who handles the mental load, the daily resets, and the life admin that never quite gets done.
This isn't a luxury. It's sanity.
£150
One-off taster · 4 hours
Your home, reset. Your admin, handled. Your Sunday night, reclaimed. A single four-hour session with your personal Ayi — a skilled, intelligent home manager who arrives, looks across your whole home and your to-do list, and simply handles it.
Not a cleaner. Not a PA. Something in between — and more useful than either.
Book a Taster SessionThese are illustrative — every session is shaped around what your household actually needs that week.
Surfaces reset, laundry moving, and a quick scan of what the week needs — so nothing catches you off guard. The baseline your home needs to feel calm. Every visit, without exception.
Fridge and pantry check, meal prep and planning for the week ahead. A simple meal prepped and ready to heat up when you get home. Restocking list or order placed so you're never caught out.
Vinted returns, Amazon packages, booking dentist appointments, prescription collections, chasing tradespeople. Everything that keeps a million mental tabs open in your brain. Handled.
Wardrobe switchovers, holiday prep, birthday party organisation. Checking what ski gear the kids have outgrown, putting it in your shopping cart for approval. Get your weekends back.
Digital work that extends beyond the visit: vendor booking, reservations, research, chasing anything that needs handling remotely. Your Ayi is working even when they're not in the house.
A living digital document that records everything about how your home runs. Your preferences, your vendors, your routines. Gate codes, how you like the laundry folded, what your children will and won't eat.
Your Ayi knows your home from day one — no briefing required, no explaining yourself again. And if your Ayi is ever unavailable, a covering Ayi walks in already knowing everything.
Your Playbook is yours. It travels with you.
Every client gets a shared communication tool — a running document where you can drop thoughts the moment they land. 2am and you've just remembered the boiler needs servicing? Add it. Your Ayi picks it up before the next session, so it's off your mental to-do list the moment you write it down.
Off your mind. On our list.
All include a blend of in-home sessions and digital concierge. Your same Ayi, every visit — consistency is part of the service. The more you commit, the better the rate.
Held
Finally, someone is taking care of you
£1,120
per month
3 hours × 3 sessions per week · 36hrs/month
Who it's for
Full-time working parents in demanding roles. Expats without local support. Families with complex needs — neurodivergent households, multiple children, high-maintenance homes. For the family who needs the load fully lifted.
Member benefits
Steady
Rhythm restored
£920
per month
3.5 hours × 2 sessions per week · 28hrs/month
Who it's for
Both partners working full time. Kids in school, activities, appointments. Weekends that never feel like rest. Steady creates enough rhythm that the week becomes manageable — you stop bracing for Monday on Sunday night.
Member benefits
Supported
The load, lighter
£560
per month
4 hours per week · 16hrs/month
Who it's for
One working parent, or a household that has some support but is starting to feel the weight. The load is real but not yet overwhelming. A structured weekly reset that makes a visible difference — and an upgrade path when you're ready.
Member benefits
When the practical load lifts, something else becomes possible — connection. With people who are living your life, in your city, and don't need the explanation.
Ayi is building the village we all need. The one that makes it possible to have it all without doing it all. Built on shared understanding, honesty, and the particular relief of finally being with people who just get it.
We're building this with our founding families right now — so what it becomes will be shaped by the people who join first. That could be you.
What the community includes
Gatherings where kids are welcome, chaos is expected, and no one is pretending everything is fine.
Because sometimes you need to be a person, not a parent. Spaces to decompress, connect, and actually finish a sentence.
Where you can say the real thing. Ask for the recommendation, admit the hard week, find someone nearby who gets it.
Built around the moments families need each other most — the back-to-school chaos, the pre-Christmas overwhelm, the summer juggle.
Jessie personally connecting Ayi families in the same area, with similar lives, who haven't found each other yet.
Our founding members help shape what comes next. We have ideas. We want yours too.
| Held | Steady | Supported | |
|---|---|---|---|
| Pricing | |||
| Monthly price | £1,120 | £920 | £560 |
| Hours per week | 3hrs × 3 | 3.5hrs × 2 | 4hrs × 1 |
| Every Session | |||
| The Reset | ✓ | ✓ | ✓ |
| Digital concierge (floating) | ✓ | ✓ | ✓ |
| Bespoke session content | ✓ | ✓ | ✓ |
| Your same Ayi, every visit | ✓ | ✓ | ✓ |
| Membership Benefits | |||
| The Home Playbook | ✓ | ✓ | ✓ |
| Referral reward | ✓ | ✓ | ✓ |
| Community events | ✓ | ✓ | ✓ |
| Partner offers | ✓ | ✓ | ✓ |
| Welcome Kit on sign-up | ✓ | ✓ | — |
| Priority Ayi matching | ✓ | ✓ | — |
| Early access to new services | ✓ | ✓ | — |
| Exclusive Held-only events | ✓ | — | — |
| Quarterly gifts from brand partners | ✓ | — | — |
| Personal onboarding with the Founder | ✓ | — | — |
| Dedicated comms channel | ✓ | — | — |
| Founding rate — honoured as long as you're a member | ✓ | — | — |